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The CompanyCHRIS-WINE SWEDEN is one of the leading wine- and spirits importers in Sweden and representative of several well known producers from all over the World. We are continuously trying to optimise our range of products in aspect of three important Variables: Consumer, Product and Package.
ObjectivesOur primary concern is to satisfy our customers. To obtain our goal we give priority to both service and the product – this gives us an opportunity to concentrate on first class service. Our main objective is to become the best collaborator within wine and spirits in Sweden.
ActionWe believe in co-operation within the Triangle: Producer, Customer and Importer.Therefor also in development in and enhancement of teamwork within the market. This signifies getting to know the customer and the ability to predict trends. In doing this we regularly perform market surveys to be able to adjust our supply to the demands of the Market.
MarketCHRIS-WINE SWEDEN imports, markets and sells wine and spirit in Sweden. We reach our final customers through Systembolaget - the Monopoly - and also through the HoReCa-segment. We also conduct marketing and sales within the duty free market. It is important to reach the market through the right channels and we are working in close relationship with Systembolaget and all-important wholesalers in Sweden. Among the major wholesalers CHRIS-WINE SWEDEN is considered a preferred partner and we are certain that this is a fine way to reach the Final Customers.
Short HistoryCHRIS-WINE SWEDEN was founded in 1943, as Edström Trading, an agent within Wine & Spirits. We have a well-known reputation as the creator of several strong brands in the Swedish market. After the ceasing of the Import Monopoly in 1995, Edström Trading grew to become one of the most important Actors in the market. In 1999, Edström Trading was merged into the CHRIS-WINE Group, based in Denmark, gaining several advantages in both marketing and distribution and was renamed Edström Chris Wine. In 2005 the company name was changed to CHRIS-WINE SWEDEN to establish clarity and togetherness within the CHRIS-WINE Group, as well as in our line of work towards a strong growing Nordic Brand.
Building and maintaining brandsCHRIS-WINE SWEDEN is historically a strong brand builder. Based on deep knowledge about products and market we are well prepared to create, and even more important, to maintain strong brands in a primary position.
Educated and dedicated staffThe most important asset for any service company is the staff. Our organisation knows how to act professionally, in sales as well as back office functions. A broad net of contacts and the ability to perform tasks in a dynamic way throughout the market is a key factor.
Long term RelationshipsFinally, our success is our producer’s success. All progress achieved in the market is based on a co-operation between the supplier and CHRIS-WINE SWEDEN. Therefor we can build a strong base together with the producer in order to develop strategies and tactics. The key word is Communication!
LocationThe CHRIS-WINE SWEDEN headquarter is located in Göteborg and we also have a Sales Office in Stockholm, both equipped with nice tasting facilities in order to be able to meet the customer at our premises. |
For further information,
please contact:
Patrik Stare
Country Manager Sweden
+46 8 440 85 80 or
+46 709 84 74 11
patrik.stare@chris-wine.se
Our Headoffice in Göteborg
One of our tasting facilities in Göteborg |
