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CHRIS-WINE A/S is one of the leading wine importers in Denmark. We have a wide selection of wines represented on the market.
ObjectivesDuring its almost 30 years of existence the objective of the company has been to offer quality wines at reasonable prices. In order to ensure our customers the quality and the taste of our products we have long term agreements with our suppliers around the world. We also control the wines in our own laboratory to ensure that the quality standards we have agreed upon are followed.
MarketCHRIS-WINE imports, markets and sells wine in Denmark. We reach the final customers through the retail- and HoReCa-segment. It is important to reach the market through the right channels and we are working in close relationship with the major retail chains as we are certain this is the best way to reach the end consumer.
Attractive productsIt is important to constantly work to improve the portfolio. We can assure you that we do our best to satisfy the taste of the consumer. During the last years the Danish wine market has shown only a very small increase in volume and actually a decrease in value. To confront the rather challenging market conditions it has become more important than ever to learn as much as possible of how the segments are structured. CHRIS-WINE do this with help from up-to-date market statistics where we can study our position and point out segments on the market where we need to focus.
Our historyCHRIS-WINE is 100% independent, family-owned Wine Company founded in 1973 by Erling Carl and is currently under the management and ownership of his two sons Michael and Gert Carl. |
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